Archive | Advertising and Marketing

1983 Gift with Purchase Mirror

The Long History of the Gift with Purchase

In the 1980s, as department stores turned to jewelry manufacturers to offer more competitive pricing, a new trend emerged within the industry. Trifari, Monet, 1928, and The Napier Co. all began to use “Gift with Purchase” marketing—a program designed to reward customers for purchasing the product. Gift products ranged from vanity items, velveteen jewel boxes, […]

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True Facts About Napier’s Commencement Date: 1875 or 1878?

True Facts About Napier’s Commencement Date 1875 or 1878? Since the 1930s, The Napier Co. had maintained the company commenced in 1875. However, for over 50 years (prior to the ’30s), the company documented and advertised its commencement date as 1878. After years of “corporate genealogical” research, documents do not support the 1875 commencement date […]

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