Tag Archives | Napier jewelry

1983 Gift with Purchase Mirror

The Long History of the Gift with Purchase

In the 1980s, as department stores turned to jewelry manufacturers to offer more competitive pricing, a new trend emerged within the industry. Trifari, Monet, 1928, and The Napier Co. all began to use “Gift with Purchase” marketing—a program designed to reward customers for purchasing the product. Gift products ranged from vanity items, velveteen jewel boxes, […]

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bows_1950

That’s a Wrap: Bows Aren’t Just for Wrapping Presents – Fashion Embraces Decorative Ribbons

That’s a Wrap: Bows Aren’t Just for Wrapping Presents: Fashion Embraces Decorative Ribbons One of the favorite motto’s of a vintage jewelry aficionados is, “What’s old is new again.”   Bows have been an important part of adornment for centuries and The Napier Co., like many jewelry manufacturers utilized the bow motif for decades. Bows have […]

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