Advertising and Marketing

July 26, 2021

Napier and Its Promotional Stories

In the 1930s, the selling philosophy of The Napier Co. was that jewelry needed to have a “promotion story.” According to the company, pieces needed to []
March 27, 2021

Napier Not Only Produced Fashion Jewelry, But Had 14k Jewelry In Its Line.

Did you know that Napier not only produced fashion jewelry, but had 14k jewelry in its line? This and other interesting information can be found in []
August 9, 2020

Napier Product Placement 1960s Fashion

Another example of Napier product placement as featured in the September 1963 issue of “Woman’s Day.” The editorial was titled, “High Fashion Knits.” Shown here is []
August 8, 2020

Napier Placement Advertising

In the first half of the 20th century, The Napier Co. used product placement to obtain exposure with little to no marketing expense. Napier lent jewelry []
April 15, 2014

The Long History of the Gift with Purchase

In the 1980s, as department stores turned to jewelry manufacturers to offer more competitive pricing, a new trend emerged within the industry. Trifari, Monet, 1928, and []
May 14, 2012

True Facts About Napier’s Commencement Date: 1875 or 1878?

True Facts About Napier’s Commencement Date 1875 or 1878? Since the 1930s, The Napier Co. had maintained the company commenced in 1875. However, for over 50 []