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July 26, 2021
In the 1930s, the selling philosophy of The Napier Co. was that jewelry needed to have a “promotion story.” According to the company, pieces needed to […]
March 27, 2021
Did you know that Napier not only produced fashion jewelry, but had 14k jewelry in its line? This and other interesting information can be found in […]
August 9, 2020
Another example of Napier product placement as featured in the September 1963 issue of “Woman’s Day.” The editorial was titled, “High Fashion Knits.” Shown here is […]
August 8, 2020
In the first half of the 20th century, The Napier Co. used product placement to obtain exposure with little to no marketing expense. Napier lent jewelry […]
April 15, 2014
In the 1980s, as department stores turned to jewelry manufacturers to offer more competitive pricing, a new trend emerged within the industry. Trifari, Monet, 1928, and […]
May 14, 2012
True Facts About Napier’s Commencement Date 1875 or 1878? Since the 1930s, The Napier Co. had maintained the company commenced in 1875. However, for over 50 […]