NEWS: NAPIER BOOK UPDATE
We’ve been away for a bit as we work on wrapping up getting the final files ready for the printer. I’m happy to say we passed our first “file quality” test, and gave approval for the preliminary print color test.
Mark and I also made an extremely difficult, scary, yet critical decision, to have a more EXPENSIVE paper and spot treatment applied to the images to make the jewelry pop! I only mention this because it means we need to sell more books! Quality is imperative, and that’s what we want to deliver. This will not be your ordinary picture book, but rather in the genre of an art book.
We have approximately 50 books left at the sale price that we originally needed and committed to, and then the remaining books will go up to full-retail, which at this point (due to our increase in cost) will be somewhere from $139 to $149.
FOR IMMEDIATE RELEASE
BENICIA, CA (December 28, 2012) – Decade by decade from the late 1870s, The Napier Co. created high-quality costume and sterling silver jewelry, and fashion adornment. A new book, The Napier Co.: Defining 20th Century American Costume Jewelry, chronicles the styles, the materials, and the evolution of The Napier Co. jewelry across its history as an American fashion icon.
“The story of The Napier Co. is the story of American fashion design as a whole,” says Melinda L. Lewis, jewelry historian and author of The Napier Co.: Defining 20th Century American Costume Jewelry (Life By Design Publishing, 2012, www.thenapierbook.com). “Napier both led and followed other leading designers in manufacturing techniques, use of materials, stylistic elements, and even marketing. By studying Napier designs through time, you get a unique insight into the development of the American fashion industry.”
Lewis tells the whole story Napier in her 1,056 page book on The Napier Co., which covers the company history decade by decade from the years 1875-2000. The book required over 11 years of research and writing, including speaking with over 50 ex-employees, from CEOs to jewelry designers to plant managers. With over 4000 images, this visual encyclopedia is the authoritative reference on Napier jewelry, including sixty pages devoted just to findings and trademark history to accurately circa-date the jewelry.
“Forget about what you used to think about Napier. It’s a hidden treasure in the collectibles market of vintage jewelry and valuable resource for design inspiration in today’s market.” says Lewis. “If you go by name only and believe that Napier produced exclusively modest tailored pieces, you’re going to miss out an opportunity to purchase some phenomenal jewelry.”
To learn more about the book and Napier fashion jewelry, contact Melinda Lewis at 707-751-1665. To order your copy of the book, go to her website, www.TheNapierBook.com, where it is available for presale until December 31, 2012, at a $30.00 discount.