Category: The Napier Co. History

An unusual design from The Napier Co.’s typical Art Moderne or modernist styles of the 1940s. Herewith is a pair of dainty sterling peacock clip-back earrings. We date these to the late-1940s as the company’s usage of yellow-gold dominated its vermeil pieces. Notice the small clip-back finding. #napierjewelry #napierbook #jewelryhistory #napier1940s #1940svintage #napiersterlingfrom The Napier Book https://ift.tt/3cnbS9h

Doris Day Prefers Napier Fashion Jewelry
To see some of the the pieces endorsed by Doris Day for the Napier Doris Day Originals collection, click on the link in the comments.from The Napier Book https://ift.tt/3cnbS9h

I’m so excited to share this GEM Story featuring my work on the Napier book! Please take a moment to read about my journey and the amazing journeys of other vintage enthusiasts! @gem.search #GEM #napierbook #thejewelrystylist #napierjewelry #napierhistory #jewelryhistory

Napier’s “Garden of Gold” pins are shown here in a 1950s Vogue editorial. The design dates back to 1946 but became trademarked in 1953. This design was in the line for more than 20 years and could be purchased as part of Napier’s sterling collection well into the 1960s. #napierbook #gardenofgold #napierjewelry #napiersterlingjewelry #thejewelrystylist #jewelryhistory from The Napier Book https://ift.tt/3cnbS9h

This is another fun collection shown both in gold-tone and transparent enamels. These designs date to the late 1960s. Do you have pieces from this collection? Please share below, and let’s see how many combinations we can discover!

There is very little information available featuring the jewelry Napier made during the 1930s. However, here is a traditional tailored bracelet by Napier from 1937. See #4 on the right of this editorial. This style was in the line for decades.

Here is a note to add to your Napier book on page 667. This is an extraordinary Napier Byzantium necklace from the company’s 1990 fall collection. It was part of a special edition for the fall collection. The necklace features six strands of jewel-tone beads flanked by fluted bi-cone spacers. The rich tones of the beads next to the 23k gold-plate fluted spacers make this piece stand out. It was one of several necklaces designed in rich-jewel tones. This particular piece has a wonderful feel to it, and it’s rather substantial in person. It is currently available on our website.

This image is a rare opportunity to see a jewelry rendering (in progress) and the final product. This necklace is one of the most desirable designs by Napier for Disney. If you’re both a Disney and Napier fan, this necklace is a must-have piece. Hopefully, some of our Napier employee friends and designers will chime in regarding the history of this design. NFS. #napierjewelry #napierhistory

This is a rather rare vintage “medieval-style” silver Renaissance Napier charm bracelet featuring diamond-shaped double-layer filigree plaques flanked by drops featuring faceted resin spheres. The amber-colored spheres are separated by chalice-shaped metal spacers. This is one of two styles in this theme. The bracelet has an old-world flair and is sure to start conversations! Available on our website.

In October 1991, after nearly 20 years, The Napier Co. commenced a new advertising campaign, “Napier. Not The Usual You.” The campaign focused on the jewelry by presenting the pieces in a bigger-than-life type format. This approach was a departure from showing full face or full figure models wearing the jewelry. The advertisements featured close-ups of the jewelry—said to be a more fashion forward approach.

With a new advertising firm in place, Calet, Hirsch & Spector, the company doubled its advertising spend.  Here is an ad from the Oct. 1991 issue of Vogue.