Doris Day Originals Charm Bracelet

Doris Day Prefers Napier Fashion Jewelry

In the 1950s, The Napier Co. contracted with Doris Day to be a spokesperson for Napier by launching the “Doris Day” jewelry line. The jewelry can be identified with a hang tag “Doris Day Originals,” or those pieces documented in our book on pages 313-317. What was not discussed, and perhaps one day we will cover this in a future blog, is that the relationship between Doris Day and The Napier Co. had lots of challenges that resulted in a short-term collaboration.  Below is a rare image of the marketing material from the “Doris Day Originals” Napier campaign and “Doris Day Originals”  bracelet.


DORIS DAY MARKETING PAMPHLET3B
DORIS DAY MARKETING PAMPHLET (Please do not copy)

The collections read as follows left to right.

_____________________________________________________________________________________________________________________________

‘“Golden Rhythm” as worn by DORIS DAY. Parallel polished curves and hand tied knots with the look of real, real gold. Perfect for wear at any time of day and an asset to any costume.”

Doris Day Napier Flat Wire Bracelet
Doris Day Napier Flat Wire Bracelet ‘“Golden Rhythm” Click here to purchase

___________________________________________________________________________________________________________________________

“A Basket Weave Pattern of Golden Strands has been created with breathless beauty to lend an aura of appeal to late afternoon and evening costumes. A design of lasting loveliness.”

Napier Doris Day Original Necklace
Napier Doris Day Original Necklace

______________________________________________________________________________________________________________________________

“The Antique Charm of Many Circles is smoothly polished and finely figured in alternate rows—casting a spell of exquisite grandeur. Perfect with daytime tweeds or elaborate evening fabrics. Available in the richest of silver or golden finishes.” (Image not shown)

______________________________________________________________________________________________________________________________

“The Splendor Iridescent Crystal that enhances delicately fashioned golden cords. A flattering ensemble selected by the FONTANA SISTERS of Rome to embellish a dramatic ball gown from their latest collection.”

Napier Fontana collection 1956
Napier Fontana Collection 1956

______________________________________________________________________________________________________________________________

“Daintily Folded Golden Petals possess a lightness of weight and effectively contrasted textures. Conservatively styled for wear day after day—the ideal choice for any occasion.”

Doris Day Necklace Set
Doris Day Folded Golden Petals Necklace Set

______________________________________________________________________________________________________________________________

“Soft Luster Pearls with Golden Accents are beautifully matched and strung on the finest of delicate chain. Measured by standards of the highest quality. The matching earclips are delightfully designed for comfort and attractiveness.” (Not shown)

______________________________________________________________________________________________________________________________

Other Doris Day Original items

Doris Day Original Napier Bracelet

Doris Day Original Napier Bracelet

______________________________________________________________________________________________________________________________

DORIS DAY MARKETING PAMPHLET
DORIS DAY MARKETING PAMPHLET (Please do not copy)

______________________________________________________________________________________________________________________________

Doris Day Originals Charm Bracelet
Doris Day Originals Charm Bracelet

______________________________________________________________________________________________________________________________

Doris Day Originals Bracelet
Doris Day Originals Bracelet

______________________________________________________________________________________________________________________________

Fabulous Napier Doris Day Swirl Cuff Bracelet
Fabulous Napier Doris Day Swirl Cuff Bracelet

______________________________________________________________________________________________________________________________

Fabulous Vintage Napier Open Metalwork Link Bracelet
Fabulous Vintage Napier Open Metalwork Link Bracelet Doris Day Originals Collection “Renaissance.”

Author: Melinda Lewis

Jewelry historian, Melinda Lewis is co-founder of Costume Jewelry Collectors Int’l (CJCI) and author of The Napier Co.: Defining 20th Century American Costume Jewelry.