Napier Placement Advertising

In the first half of the 20th century, The Napier Co. used product placement to obtain exposure with little to no marketing expense. Napier lent jewelry or giftware product for editorials or other companies’ advertising. Here we see Napier earrings featured in a 1952 advertisement for a Lederman designed cashmere coat made with fabric loomed by Einiger. T & C November 1952.

#napierearrings #napierfashion #townandcountrymagazine #1950sfashion #1950sjewelry #thenapierbook #jewelryhistory #productplacement from The Napier Book https://ift.tt/3cnbS9h

Author: Melinda Lewis

Jewelry historian, Melinda Lewis is co-founder of Costume Jewelry Collectors Int’l (CJCI) and author of The Napier Co.: Defining 20th Century American Costume Jewelry. View all posts by Melinda Lewis