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                      Napier Placement Advertising

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                      Napier Tailored Earrings as featured in Vogue
                      America Vogue January 1953 featuring Napier earrings— a classic tailored look.
                      August 6, 2020
                      Woman's Day Magazine 1963 Featuring Napier Jewelry
                      Napier Product Placement 1960s Fashion
                      August 9, 2020
                      Published by Melinda Lewis on August 8, 2020
                      Categories
                      • Advertising and Marketing
                      • The Napier Co. History
                      Tags
                      • Jewelry History
                      • Napier History
                      • Napier jewelry
                      • napierearrings
                      • placement advertising
                      • The Napier Book
                      Napier earrings featured in Town and Country magazine 1952. Classic large shrimp style clip backs.

                      Napier earrings featured in Town and Country magazine 1952. Classic large shrimp style clip backs.

                      In the first half of the 20th century, The Napier Co. used product placement to obtain exposure with little to no marketing expense. Napier lent jewelry or giftware product for editorials or other companies’ advertising. Here we see Napier earrings featured in a 1952 advertisement for a Lederman designed cashmere coat made with fabric loomed by Einiger. T & C November 1952.

                      Napier earrings featured in Town and Country magazine 1952. Classic large shrimp style clip backs.

                      Napier earrings featured in Town and Country magazine 1952. Classic large shrimp style clip backs.

                       

                      #napierearrings #napierfashion #townandcountrymagazine #1950sfashion #1950sjewelry #thenapierbook #jewelryhistory #productplacement from The Napier Book https://ift.tt/3cnbS9h

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                      Melinda Lewis
                      Melinda Lewis
                      Jewelry historian, Melinda Lewis is co-founder of Costume Jewelry Collectors Int’l (CJCI) and author of The Napier Co.: Defining 20th Century American Costume Jewelry.

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