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                      The Long History of the Gift with Purchase

                      • Home
                      • BLOG
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                      • The Long History of the Gift with Purchase
                      1950s Napier Bow Designs
                      That’s a Wrap: Bows Aren’t Just for Wrapping Presents – Fashion Embraces Decorative Ribbons
                      August 1, 2013
                      Napier Sterling Cigarette Case
                      Historical Significance: Jewelry Company Blazes the Market with Giftware Line
                      May 1, 2014
                      Published by Melinda Lewis on April 15, 2014
                      Categories
                      • Advertising and Marketing
                      Tags
                      • Feather Necklace Collection
                      • Gift with Purchase
                      • Napier jewelry
                      1983 Gift with Purchase Mirror

                      1983 Gift with Purchase Mirror

                      In the 1980s, as department stores turned to jewelry manufacturers to offer more competitive pricing, a new trend emerged within the industry. Trifari, Monet, 1928, and The Napier Co. all began to use “Gift with Purchase” marketing—a program designed to reward customers for purchasing the product. Gift products ranged from vanity items, velveteen jewel boxes, jewelry rolls, stuffed animals to jewelry.

                      1983 Gift with Purchase Mirror

                      1983 Gift with Purchase Mirror

                      Napier began its program in 1982 and continued through the 1990s. Prior to 1983, free item promotions were in place, but The Napier Co. had not implemented the “gift with purchase” advertising phrase in its marketing. The “Gift with Purchase” marketing became standard for the top leaders in fashion jewelry.

                      1982 Feather Necklace Gift with Purchase

                      1982 Feather Necklace Gift with Purchase

                      The single feather pendant necklace from the 1982 summer collection was one of many promotional gifts.

                      1986 Napier Gift with-Purchase Item

                      1986 Napier Gift with-Purchase Item

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                      Melinda Lewis
                      Melinda Lewis
                      Jewelry historian, Melinda Lewis is co-founder of Costume Jewelry Collectors Int’l (CJCI) and author of The Napier Co.: Defining 20th Century American Costume Jewelry.

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