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                      The Napier “N” Trademark Tag

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                      The Napier Book Sale
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                      February 20, 2023
                      Napier Wet Your Whistle Jigger
                      Napier “Wet Your Whistle” Jigger
                      March 18, 2023
                      Published by Melinda Lewis on March 9, 2023
                      Categories
                      • Napier Trademarks
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                      Tags
                      • "N" hang tag
                      • Napier hangtag
                      • Napier trademarks
                      Nena fashion jewelry

                      The Napier “N” trademark tag is one of Napier’s most misunderstood trademark tags. This misconception has fostered sales for jewelry that is not Napier, and sometimes that mistake has garnered sellers hundreds of dollars for jewelry that is, in fact, NOT Napier. The “N” trademark, first used in 1923, was owned by Napier from 1924 through 1964. However, during this period of ownership, the company rarely used the mark on jewelry, preferring to use it for vanity items (see page 967 of The Napier Co.: Defining 20th Century American Costume Jewelry). For its 1955 promotion with the Fontana Sisters, the company also used the mark on the back of a Napier-Fontana trademark tag (see page 970). Later, in the 1990s, the company used an “N” hang tag in conjunction with the trademark tag (see page 953), although during this time, the company did not own the trademark rights to the “N” mark. The trademark tag shown here, repeatedly associated with Napier, is by “NENA” jewelry. I will post later regarding the trademark “A” as we have a similar situation with wrongful attribution and The Napier Co.

                      ‘N” tag by “NENA” jewelry
                      Nena Fashion Jewelry
                      Napier “N” hang tag c. 1990s.
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                      Melinda Lewis
                      Melinda Lewis
                      Jewelry historian, Melinda Lewis is co-founder of Costume Jewelry Collectors Int’l (CJCI) and author of The Napier Co.: Defining 20th Century American Costume Jewelry.

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                      2 Comments

                      1. V says:
                        May 25, 2023 at 8:29 AM

                        Would you please post a photo of the real Napier 1923 N hangtag or email it to me to eliminate all confusion, since it seems that the Nemo tag was designed to resemble it unlike the later Napier tags that include “N”?

                        Reply
                        • Melinda Lewis says:
                          June 9, 2023 at 2:00 PM

                          To be clear, there is no 1923 “N” hang tag. There is a registered trademark. In the 1990s Napier did use a “N” hang tag, but it does not appear to have been registered trademark and was used pieces that were trademark ‘Napier.”

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                        Melinda Lewis commented on The Napier “N” Trademark Tag

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