Napier Placement Advertising

In the first half of the 20th century, The Napier Co. used product placement to obtain exposure with little to no marketing expense. Napier lent jewelry or giftware product for editorials or other companies’ advertising. Here we see Napier earrings featured in a 1952 advertisement for a Lederman designed cashmere coat made with fabric loomed by Einiger. T & C November 1952.

Napier earrings featured in Town and Country magazine 1952. Classic large shrimp style clip backs.

Napier earrings featured in Town and Country magazine 1952. Classic large shrimp style clip backs.

 

#napierearrings #napierfashion #townandcountrymagazine #1950sfashion #1950sjewelry #thenapierbook #jewelryhistory #productplacement from The Napier Book https://ift.tt/3cnbS9h

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